Brands Are the New Broadcasters - Are You Ready?

THE BIG IDEA:

Turn your brand into a content destination, not an interruption. Audiences are tuning out from traditional ads but tuning in to branded content that feels like entertainment.

The Benefits of a Branded Digital Series

1. Emotional Engagement > Traditional Advertising

• People remember stories, not slogans.

• Branded series allow brands to tell authentic, layered stories that build emotional resonance over time.

• Stat: Branded content that tells a story generates 22x more engagement than standard display ads. (Source: Headstream)

2. Bingeability = Brand Loyalty

• Episodic content keeps audiences coming back – just like a Netflix series.

• Short-form = snackable, shareable, addictive

• Long-form = depth, authority, community-building

3. Entertainment Earns Trust

• Consumers are more skeptical than ever.

• But 80% of consumers prefer getting to know a brand via content rather than traditional ads. (Source: Demand Metric)

• A series builds familiarity, credibility, and trust – invisibly.

4. Built-In Repurposing Machine

• One series = dozens of social assets: trailers, reels, quotes, behind-the-scenes, teaser clips, etc.

• It's more cost-effective per minute of content than one-off videos.

5. Modern PR & Press Hook

• A well-made series gives brands something newsworthy to shout about.

• Easier to pitch to media, easier to share organically – it feels like culture, not commerce.

6. Own Your Audience

• Digital series give brands a direct line to their audience – whether that’s via YouTube, social, email, or their own website.

• You’re not renting attention – you’re building a loyal community.

7. Better Metrics Than Traditional Media

• Unlike TV, you get real-time data on watch time, engagement, drop-off, shares.

• You can pivot fast, test new formats, and always be optimising.

Quick-Hit Stats

• 64% of consumers say they’re more likely to trust a brand that creates custom content than one that doesn’t. (Source: Demand Metric)

• Branded video content increases purchase intent by 97% and brand association by 139%. (Source: Nielsen)

• Short-form video has the highest ROI of any social media content format. (Source: Hubspot, 2023)

• Brands using video content grow revenue 49% faster than those who don’t. (Source: Wordstream)

• 91% of consumers say they want to see more online video content from brands in 2024. (Source: Wyzowl)

Why Spend Budget on Entertainment, Not Just Ads?

Ads talk at people. Entertainment brings them in.

• Branded entertainment invites people to spend time with your brand on their own terms.

• This leads to deeper, more meaningful engagement than an ad impression ever could.

People skip ads – but they seek out stories.

• A well-made branded series can:

  • Increase brand favourability

  • Build long-term loyalty

  • Create fans, not just customers

Cultural capital

• When a brand produces genuinely good content, it earns cultural relevance and even virality.

• Think of how Patagonia’s films, Nike’s mini-docs, or Red Bull’s action series made them media brands, not just product brands.

Why Hypso Media?

We create original, story-first digital series that help brands become cultural voices, not just commercial ones.

Whether it’s a short-form social series or a longer episodic documentary, we blend TV-quality storytelling with marketing goals that drive results.